Edward or Jacob? Vampire or Werewolf?

Bella was lost. And her Twilight fans were too.

So to promote Volvo's sponsorship of the movie, we devised an online game that allowed them to step inside the story and choose their own path.

 

Over half a million fans played it, spending an average 30 minutes driving around in a "Stupid, shiny Volvo" leading to it winning One Show Branded Entertainment Silver and Interactive Merit. 

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