SAAB fans are made from different. They stuck with us through some tough times and now their obsessive passion for the brand was about to be rewarded with the arrival of the new Saab 9-3. It would be a momentous moment in history, marking the beginning of the new Saab. And we wanted them to be a part of it.

 

So to thank them we're giving them a chance to grab a piece of history - A part of the very first Saab 9-3 that rolls off the production line. 

 

We'll document the emotional moment when we surprisingly start breaking up the first 9-3, piece-by-piece. 

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Then we'll deliver the parts to the fans. Each fan will receive a special presentation box with their very own shiny piece of history inside. And of course, a personal note from Saab, thanking them for their loyalty.