DOM NASH
HEALTHY LIVING
ARE YOU GETTING YOUR DAILY COMPLIMENTS?
Posters, Billboards, Ambient, Outdoor, Guerilla
Instead of another finger-wagging scare campaign we decided to tackle obesity by focusing on the positives you get from healthy living. Whether it's eating a piece of fruit or taking the stairs instead of the escalator, we turned the benefit into a compliment. The more you collect, the healthier you'll get.
Produced for Observer Magazine in the UK.
REFUGE UK
DOMESTIC VIOLENCE IS AN EVERYDAY THING
Print, Ambient, Outdoor, Guerilla
Taking the direct opposite approach to our compliments campaign, we decided to hit the public with the hard truth.
1 in 4 women are victims of domestic abuse. Not only does the fact hit you over the head, it makes you become a part of it as you smack the ketchup, slash the microwave meal, and crack the head on the eggs.
GAP
LONELY GLOVES.COM
Website, Posters, Billboards, Outdoor, Ambient
It's a peculiar thing but every winter single gloves start springing up all over the city. How did they lose their partner?
No one knows but they'll surely be missing them. So we created a website to help their owners find their lost gloves and maybe more. A dating site sponsored by Gap.
