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Icelandair Stopover Buddies

ICELANDAIR
STOPOVER BUDDIES
New Service, Social, Experiential, Brand Activation

How do you get the world to stop over in Iceland instead of flying direct?

By offering them a free Stopover Buddy to help them travel like a local.

The campaign resulted in a 31% increase in Stopover bookings.

£106.1 million worth of global coverage.

 

2.1 billion media reach.

Taking customer service to new heights!

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