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DOM NASH
ICELANDAIR
STOPOVER BUDDIES
New Service, Social, Experiential, Brand Activation
How do you get the world to stop over in Iceland instead of flying direct?
By offering them a free Stopover Buddy to help them travel like a local.
The campaign resulted in a 31% increase in Stopover bookings.
£106.1 million worth of global coverage.
2.1 billion media reach.
Taking customer service to new heights!












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